The spots were both a trip back in time, using one of Wendys’ original taglines – Wendys, Wendys, Yum! – and a snapshot of the present, inspired by the perverse hilarity found on YouTube. We were asked to animate some zany skits that looked as though a child had animated them. The constant feedback was, “needs to look more amateur”, something that you don’t hear everyday 🙂 We even made the press in this article…

More videos from this project


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DateAugust 2013