In an effort to reduce confusion of their brand SPAA changed their name to the SMSF Association . We were brought onto the project to create a fun and informative video that explains why they changed their name and what services they provide.
We chose a style that mimicked their isometric cube logo. All of our characters had the same cubic form and all of our camera angles are isometric which can be quite a challenge when you are trying to tell a story with many different scenerios and locations.
