With so much deception these days by advertisers and marketers, Pure and Green sought to set the record straight. Our aim in this video was to educate people to the sly tricks advertisers will use to deceive consumers into believing that their product is organic, when in actual fact it is just some pretty pictures and choice words that disguise the chemical concoctions inside.

More videos from this project


  • N10-320-What-is-Organic-3
  • N11-357-Real_Or_Fake-2
  • N10-320-What-is-Organic-4
DateAugust 2011
ClientPure & Green Organics