Youth obesity is a growing first world problem. OPAL is a government sponsored program to help turn this trend around and get our kids eating right and living healthy lifestyles. We were asked to create a video that would promote the outdoor benefits of geocaching to the residents of the Murraylands. We filmed amongst some of the Murraylands most iconic locations. This was done so that locals could relate to the content and feel comfortable and motivated to explore geocaching in a familiar environment. There is also the added benefit that the video helps to promote the Murraylands as a geocaching tourism hotspot. We also made the press on the launch of the video…
