Firstly we were asked to design a logo for the ‘Chairman’s Award for Innovation’. Taking cues from design work done previously to promote this initiative we developed an array of ideas. The image below is the logo that was chosen.
Our next challenge was to create an animated introduction to a video that explained the specifics of the award and why it was so important for the company. Pulling apart elements of the logo, we came to find that they looked much like a balloon. So we thought that we would symbolise these balloons as being creative, innovative ideas that spring to life which explode to reveal the logo.


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DateOctober 2012